
Flexible FMCG Category Management Consulting
Welcome to Curious Puffin a Category Management Consultancy offering Flexible Services and Ready Meals Market Expertise. ​Curious Puffin supports FMCG food businesses with no internal category, insight, shopper or trade marketing resource. As well as established category teams that need additional project support.
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Curious Puffin also delivers Learning and Development through The Cat Man Lab. Utilising 18 years of industry experience and knowledge to support Category Managers and teams with tools, training, workbooks, frameworks and workshops.
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Clients and Experience Includes















Experience
Over 18 years FMCG Experience
Top 4 Retailers, Convenience, Impulse, Online, Food Service, Distributors and International Markets. Chilled, Frozen and Ambient Categories
Support
Resource when needed
Flexible resource for FMCG business. Projects, Retainers and Power Hours for support to suit your budget and needs
Expertise
In depth knowledge
10 years working in meal solutions giving me vast knowledge of UK consumer evening meals and shopper behaviour
Category Management Learning and Development Resources in
The Cat Man Lab

How to Create a Range Review Masterclass £169
The Category Management Data Workbook £49.99
1:1 Category Skills Development and Support Sessions Delivered through Power Hours
£149 an hour
Find out more about Power Hours
Category Management Resources
The Curious Puffin Blog contains articles to aid your day to day work in Category Management and future skills.
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The Curious Puffin Data Workbook offers templates and guides to support day to day category work. The Curious Puffin Range Review Masterclass covers the essentials of undertaking a Range Review.