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Flexible FMCG Category Management Consulting

Welcome to Curious Puffin a Category Management Consultancy offering Flexible Services and Ready Meals Market Expertise.  â€‹Curious Puffin supports FMCG food businesses with no internal category, insight, shopper or trade marketing resource.  As well as established category teams that need additional project support.  

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Curious Puffin also delivers Learning and Development through The Cat Man Lab.  Utilising 18 years of industry experience and knowledge to support Category Managers and teams with tools, training, workbooks, frameworks and workshops.

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Image by Tara Clark

Clients and Experience Includes

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Experience

Over 18  years FMCG Experience

Top 4 Retailers, Convenience, Impulse, Online, Food Service, Distributors and International Markets. Chilled, Frozen and Ambient Categories

Support

Resource when needed

Flexible resource for FMCG business.  Projects, Retainers and Power Hours for support to suit your budget and needs

Expertise

In depth knowledge

10 years working in meal solutions giving me vast knowledge of UK consumer evening meals and shopper behaviour

Category Management Learning and Development Resources in
The Cat Man Lab

How to Create a Range Review Masterclass £169
The Category Management Data Workbook £49.99
1:1 Category Skills Development and Support Sessions Delivered through Power Hours
£149 an hour

Find out more about Power Hours

Category Management Resources

The Curious Puffin Blog contains articles to aid your day to day work in Category Management and future skills.  

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The Curious Puffin Data Workbook offers templates and guides to support day to day category work.  The Curious Puffin Range Review Masterclass covers the essentials of undertaking a Range Review.

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