Future of FMCG Category Management

Nov 3, 20223 min read

8 Resource Challenges Facing Category Teams

The work of Category teams often feels like it’s always a peak rather than a trough. And then even more work comes in. Prioritising can...

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Oct 31, 20223 min read

The Future of Category Management - Incorporating Net Zero

Where we need to get to Today Category Managers build plans to grow the sales of their category. This takes the form of more customers,...

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Oct 17, 20223 min read

Category Management 2022 vs the Recession of 2008

The current shifts in shopper behaviour due to the cost of living crisis will be as significant as changes seen through the COVID...

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