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Charlie
Jan 182 min read
Creating a Great Piece of Category work Is only Half the Job.
Delivering a great piece of category work with all the insight and data beautifully crafted into clear recommendations is only half the...
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Charlie
Mar 30, 20232 min read
How can you Encourage Stakeholders to Engage with your Monthly Report?
Keeping stakeholders informed and up-to-date on the state of the market is crucial. However, sometimes it can be difficult to get...
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Charlie
Jan 17, 20231 min read
Five Conversations Monthly Market Reports can Spark
Monthly market update reports are a key tool for monitoring whats going on in your FMCG category across the market. It can be the...
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Charlie
Jan 15, 20232 min read
Creativity is a Category Management skill
As Category Managers have a focus on data, numbers, analysis, trends and insight this can be thought of as a role that has a technical...
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Charlie
Nov 3, 20223 min read
8 Resource Challenges Facing Category Teams
The work of Category teams often feels like it’s always a peak rather than a trough. And then even more work comes in. Prioritising can...
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Charlie
Oct 26, 20222 min read
Can I have your recommendation by Close of Play?
Is that a sentence that fills you with dread? As a category manager you may have had this a few times from customers and managers...
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Charlie
Oct 11, 20222 min read
How can I feed the NPD funnel in a cost effective way?
Researching and launching new products is a huge investment. The time spent by people working on concepts and ideas, the time spent...
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Charlie
Sep 13, 20223 min read
Maximising the Value of Monthly Reports
Monthly Reports are an important element of Category Management and should be a key resource for decision making and action planning in...
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Charlie
Sep 5, 20222 min read
Why a store trial is a big deal and you need to make the most of it
Is there a store trial happening for your category? Is it happening on the back of a recommendation you made to improve performance? A...
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Charlie
Aug 16, 20222 min read
Top 5 Skills for Category Managers
Category Management is a wide and varied job. You often have to think on your feet and outside of the box. Category Management can also...
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