Flexible Expert FMCG Category Management Services.
Driving your Food Business Growth with Experience and Expertise
Supporting Category Management Learning and Development with Resources and Training. 
 

Last year I wrote a very popular blog about Personal Development plans for Category Managers. The aim was to support FMCG Category...

What's the size of prize? A common question that often arises within category management is ' what is the size of prize ?' and is often...

You've invested hours of working time into pulling and reviewing data, reading decks and collating a presentation that looks fab. You...

Market data is a big investment and sometimes its simply not feasible for your budget. Your business might be growing but not yet in a...

Do you struggle to come up with ideas for your Personal Development plan? Do you look at the blank boxes to fill in and wonder what you...

You can recommend three products to cater for a whole range. There are times when this might be the reality, Convenience stores and Food...

You’re giving a presentation about trends and someone wants to know what the ideal pack size for a product is.  This is the expectation...

Delivering a great piece of category work with all the insight and data beautifully crafted into clear recommendations is only half the...

Do you have enough data to make the decision or recommendation about a product or range? I would suggest yes you do without even knowing...

The work of Category teams often feels like it’s always a peak rather than a trough. And then even more work comes in. Prioritising can...

Where we need to get to Today Category Managers build plans to grow the sales of their category. This takes the form of more customers,...

Researching and launching new products is a huge investment. The time spent by people working on concepts and ideas, the time spent...

What we want when we want. President Marcon was recently quoted as saying that we were in the end of abundance. The global north has...

Monthly Reports are an important element of Category Management and should be a key resource for decision making and action planning in...

Is there a store trial happening for your category? Is it happening on the back of a recommendation you made to improve performance? A...