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FMCG Category Management
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Too much or too little data.
Do you have enough data to make the decision or recommendation about a product or range? I would suggest yes you do without even knowing...
Charlie
Dec 9, 2022
2 min read
Maximising the Value of Monthly Reports
Monthly Reports are an important element of Category Management and should be a key resource for decision making and action planning in...
Charlie
Sep 13, 2022
3 min read
Why a store trial is a big deal and you need to make the most of it
Is there a store trial happening for your category? Is it happening on the back of a recommendation you made to improve performance? A...
Charlie
Sep 5, 2022
2 min read
Top 5 Skills for Category Managers
Category Management is a wide and varied job. You often have to think on your feet and outside of the box. Category Management can also...
Charlie
Aug 16, 2022
2 min read
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