Flexible Expert FMCG Category Management Services.
Driving your Food Business Growth with Experience and Expertise
Supporting Category Management Learning and Development with Resources and Training. 
 

Last year I wrote a very popular blog about Personal Development plans for Category Managers. The aim was to support FMCG Category...

What's the size of prize? A common question that often arises within category management is ' what is the size of prize ?' and is often...

Do you struggle to come up with ideas for your Personal Development plan? Do you look at the blank boxes to fill in and wonder what you...

You can recommend three products to cater for a whole range. There are times when this might be the reality, Convenience stores and Food...

You’re giving a presentation about trends and someone wants to know what the ideal pack size for a product is.  This is the expectation...

Product Ideation is great fun. The sessions to come up with ideas for new products and what you believe the next big thing will be are...

Delivering a great piece of category work with all the insight and data beautifully crafted into clear recommendations is only half the...

The work of Category teams often feels like it’s always a peak rather than a trough. And then even more work comes in. Prioritising can...

Where we need to get to Today Category Managers build plans to grow the sales of their category. This takes the form of more customers,...

Researching and launching new products is a huge investment. The time spent by people working on concepts and ideas, the time spent...

Monthly Reports are an important element of Category Management and should be a key resource for decision making and action planning in...

Category Management is a wide and varied job. You often have to think on your feet and outside of the box. Category Management can also...