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Charlie
Oct 102 min read
How do you calculate Size of Prize?
What's the size of prize? A common question that often arises within category management is ' what is the size of prize ?' and is often...
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Charlie
Mar 172 min read
Personal Development Plans for Category Managers
Do you struggle to come up with ideas for your Personal Development plan? Do you look at the blank boxes to fill in and wonder what you...
103 views0 comments
Charlie
Mar 22 min read
How do you recommend a range when the space is limited to three products?
You can recommend three products to cater for a whole range. There are times when this might be the reality, Convenience stores and Food...
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Charlie
Jan 301 min read
Pack sizes to Macro trends – the Breadth of Category thinking.
You’re giving a presentation about trends and someone wants to know what the ideal pack size for a product is. This is the expectation...
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Charlie
Jan 272 min read
Product Ideation - Blending Traditional Techniques with AI
Product Ideation is great fun. The sessions to come up with ideas for new products and what you believe the next big thing will be are...
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Charlie
Jan 182 min read
Creating a Great Piece of Category work Is only Half the Job.
Delivering a great piece of category work with all the insight and data beautifully crafted into clear recommendations is only half the...
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Charlie
Nov 3, 20223 min read
8 Resource Challenges Facing Category Teams
The work of Category teams often feels like it’s always a peak rather than a trough. And then even more work comes in. Prioritising can...
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Charlie
Oct 31, 20223 min read
The Future of Category Management - Incorporating Net Zero
Where we need to get to Today Category Managers build plans to grow the sales of their category. This takes the form of more customers,...
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Charlie
Oct 11, 20222 min read
How can I feed the NPD funnel in a cost effective way?
Researching and launching new products is a huge investment. The time spent by people working on concepts and ideas, the time spent...
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Charlie
Sep 13, 20223 min read
Maximising the Value of Monthly Reports
Monthly Reports are an important element of Category Management and should be a key resource for decision making and action planning in...
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Charlie
Aug 16, 20222 min read
Top 5 Skills for Category Managers
Category Management is a wide and varied job. You often have to think on your feet and outside of the box. Category Management can also...
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