Category Management
With 15 years Category Management experience I am passionate about using my knowledge and expertise to make a difference.
I have worked on Chilled, Ambient and Frozen Categories. Top four retailers, convenience, international markets, foodservice and online.
This experience is available for category projects and to use when you have limited or no category resource in your business.
1
Market Data scoping and planning
Briefing and scoping data requirements with agencies. Planning how to maximise value for money. Assessing the data you really need to monitor your market and have proactive conversations with retailers.
2
Monthly Reporting
Creating, clear insightful and actionable monthly reports. Used to inform your own business on whats happening in the market. Also to use with retail customers to show authority on the market and be a trusted knowledgeable partner.
3
Category Range Reviews
Creating compelling category reviews with clear actions for change in the category. Highlight opportunities, range gaps, showcase the need for NPD in the category. Creating actionable insight for recommendations
4
Bespoke Projects
Database recodes, bespoke market research, insight projects, monitoring store trials. One off activity where you need more resource to cover the workload
Let's Work Together
For a conversation and proposal to outlining how I could meet the needs of your business click here