About
This course will walk you through the fundamentals of a Range Review, a critical piece of work for both retailers and manufacturers. A Range Review is an opportunity to implement plans, list new product development (NPD), and make vital category changes, often with long-term impact. Given the fast-paced and competitive nature of the industry, it's crucial to make the most of this opportunity. Who is this course for? New entrants to the industry seeking practical support in category management. Commercial team members who need to undertake category work. Category managers looking to upskill or refresh their knowledge of Range Reviews. Category leaders aiming to upskill their teams. What will this course cover? An introduction to what a Range Review is and its importance. A deep dive into the planning and time management needed for a successful review. Collecting data and insights: free and minimal-spend options, as well as paid data sources. Guidance on how to collect in-store data and conduct assessments. How to structure your presentation, including key insights and recommendations. An example Range Review presentation (based on coleslaw) to illustrate the process. A final recap to consolidate learning. By the end of this module, you’ll have a clear understanding of how to manage and deliver a Range Review that makes a real impact, regardless of your resources.
You can also join this program via the mobile app. Go to the app