You've invested hours of working time into pulling and reviewing data, reading decks and collating a presentation that looks fab. You have produced recommendations on the back of all your hard work, but does your curated information read and present itself in a clear and obvious way to the target audience?
What is the purpose of the piece of work?
Range reviews, promotional reviews, event reviews and launch reviews are all undertaken to review the current state of play. They should all have a tangible output, a "so what?" with ultimately clear recommendations. Having read and reviewed everything, you are the expert on this piece of work at this present moment. Your insights carry the greatest authority on any recommendation.
Your role
You've put in all the hard work; now it's time for someone to leverage your findings and take action. Therefore, your role is not just about collating and analysing data, it's about ensuring someone takes proactive action with your findings. This means that you need to clearly communicate what that action is. This responsibility is yours and is just as important as your role curating the data and analytical work.
Don't bury recommendations at the end
How does someone feel at the start vs the end of your presentation? At the end they will have had to digest a lots of detail and information. They will likely have many thoughts and possibly some questions. I would always suggest putting recommendations both at the start AND at the end of a presentation. Make your views clear and leave no room for uncertainty. The "so what?" and action is the whole purpose and objective of undertaking any piece of category insight work.
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