You’re giving a presentation about trends and someone wants to know what the ideal pack size for a product is. This is the expectation of the breadth of detail that category and insight managers are expected to be able to cover and have an answer to. It’s a big remit!
Category Managers are expected to understand the shopper, the market, the retailer, trends, insight, research, data systems, databases, coding, suppliers, processes and much much more. So how do you manage this scope?
Set boundaries
If you have undertaking a piece of work clearly define the scope and the boundaries. You can also show this at the start of any meetings or debriefs. Holding to the scope of the work will keep the project as efficient as possible and save time for everyone. If something seems important put it in a car park to refer to in future.
Use tools
For bigger projects tools like BOSCARD may help. This stands for Background, Objectives, Scope, Constraints, Assumptions, Risks and Deliverables. Creating a table with clarity and defining each of these areas can support definition and structure.
Prioritise
Having up to date details of all projects being worked on and expected deadlines is a great way to work with stakeholders on key priorities. What on the list needs to come off to be able to feed into another project?
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