Creating A Range Review Masterclass –by  Curious Puffin

 

Using my 18 years of hands-on experience in the food industry, I have created the Curious Puffin Range Review Masterclass.

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I’ve worked across top retailers, food service, convenience, discounters, online and international markets and this diverse background has provided me with the insights needed to navigate highly competitive categories and create strategies that deliver real results.

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In this course, I'll guide you through the essentials of conducting a Range Review – a crucial tool for both retailers and manufacturers. A well-executed Range Review can influence product listings, drive new product development (NPD), and implement significant category changes, often with long-term business impacts. With the fast-paced nature of the industry, it’s critical to do as much as you can to get this right.

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This self-paced course is divided into 5 modules, featuring 6 presentations where I personally guide you through each step. You'll also gain access to free resources, including downloadable materials.

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What You’ll Learn:

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• The Fundamentals of Range Reviews: Understand the importance and purpose of Range Reviews and how they drive success in category management.

• Planning and Time Management: Learn how to set clear objectives, create effective timelines, and manage the review process from start to finish.

• Data Collection & Insights: Discover how to collect impactful data using free and low-cost resources, as well as how to maximise paid data sources.

• In-store Data Collection and Assessment: Gain practical skills for gathering in-store data to assess product assortment, space and competitors.

• Presentation and Storytelling: Learn best practice of structuring your Range Review with clear insights and actionable recommendations.

• Real-World Example: Follow along with an example Range Review based on the Coleslaw category to see the entire process in action.

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Who Is This Course For?​

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• Industry Newcomers: If you’re just starting in the food industry or category management, this course provides practical, step-by-step guidance.

• Commercial Teams: Learn how to engage more effectively with category work 

• Category Managers: Looking to enhance or refresh your Range Review skills? This course is will have fresh insights and strategies.

• Category Leaders: Empower your team with practical knowledge and skills to deliver impactful Range Reviews.

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Why Enrol in This Course?​

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This masterclass is designed to equip you with the skills and knowledge to manage and deliver a Range Review that truly makes an impact – even if you have limited resources. You’ll learn how to use available tools and insights to craft a successful review to drive results.

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What are the costs?

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The cost of the course is £169

This include 5 modules comprising of 6 videos, downloads to take away and use.  

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FAQs

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1. What is the Curious Puffin Range Review Masterclass?

The Curious Puffin Range Review Masterclass is a comprehensive, self-paced online course designed by industry expert Charlie Derra. Drawing on 18 years of experience in the food industry, this course guides you through the process of conducting a Range Review – a critical moment in time for category management between retailers and manufacturers. You’ll learn practical skills and strategies to make an impactful Range Review that influences product listings, new product development (NPD), and drives long-term category changes.

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2. Who is Curious Puffin?

Curious Puffin a category management services consultancy owned by Charlie Derra an industry expert with over 18 years of hands-on experience in the food sector. Having worked across top retailers, online, food service, convenience, discounters, and international markets.

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3. What will I learn in this course?

You’ll learn:

• The fundamentals of Range Reviews and their role in category success.

• How to set clear objectives, manage timelines, and conduct a successful Range Review.

• How to gather and utilize data from free, low-cost, and paid sources.

• Practical tips for in-store data collection to review product assortment, competitors range and space

• How to structure and present your findings with compelling insights and actionable recommendations.

• The course includes a real-world example based on the Coleslaw category, showing you the complete process in action.

 

4. Who is this course for?

This course is ideal for:

• Industry Newcomers: Provides a step-by-step guide for those starting in the food industry or category management.

• Commercial Teams: Teaches how to effectively engage with category work and support teams and stakeholders.

• Category Managers: Helps refresh or enhance Range Review skills with fresh insights and strategies.

• Category Leaders: Equips teams with the skills needed to deliver impactful Range Reviews.

 

5. How is the course structured?

The course is divided into 5 modules and features 6 presentations, where you are guided through each step. You’ll have access to a variety of downloadable resources to enhance your learning experience.

 

6. How long is the course?

This is a self-paced course, allowing you to complete it at your own convenience. You can take as much or as little time as needed to complete the 5 modules and 6 presentations. Overall the content is 2.5 hours long including the overview and video content.

 

7. What resources are included in the course?

In addition to the presentations, the course includes downloadable resources such as market audit examples, example timing plans, checklists and a support pack to work on your own range review.

 

8. How will this course benefit me?

By the end of the course, you will be confident in your ability to:

• Build and execute a Range Review from start to finish.

• Collect data that influences key stakeholders and decision-making.

• Present your findings in a structured manner that can lead to impactful category changes. This course will empower you to manage and deliver a successful Range Reviews, even with limited resources.

 

9. What makes this course unique?

This masterclass is designed by an industry expert who has worked across diverse market channels and competitive categories. The real-world insights, practical tips, and comprehensive structure make it ideal for anyone looking to master the art of Range Reviews and drive real results in their category.

 

10. Why should I enroll in the Range Review Masterclass?

This course equips you with knowledge to deliver Range Reviews that influence category performance and stakeholder decisions. Whether you are a newcomer to the industry or an experienced category manager, the masterclass offers actionable strategies, practical tools, and insights to help you create Range Reviews that make a lasting impact on your business.

 

11. How do I enroll in the course?

To enroll, visit the course page, follow the link to sign up, enter your email address, and purchase the course. After enrolling, you’ll have immediate access to the course modules and resources.

 

12. How much does the course cost?

The course is priced at £169

 

13. Can I share my progress after completing the course?

Yes! Upon completing the course, you will be invited to share your achievement on social media and with your professional network.

 

14. What should I do if I have additional questions about the course?

If you have any additional questions or need more information, feel free to get in touch hello@curiouspuffin.com

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